Global Reach, Local Impact: ASA Hydraulik’s Multilingual Website Transformation

ASA Hydraulik, a leading manufacturer of hydraulic pumps and components, knew they needed more than just a facelift for their website. They were competing in a global marketplace—across languages, cultures, and markets. They needed a platform that was not only modern and visually appealing but multilingual, nimble, and built to serve customers in every corner of the world.

The challenge? Create a seamless user experience for diverse audiences, all while maintaining their strong brand identity. Our mission was clear: give ASA Hydraulik a truly global digital presence, ensuring they could engage customers from Europe to Asia without missing a beat.

Key Objectives

1. Redesign for Multimarket Appeal

   The new website needed to be visually modern, while also speaking to users from different regions and industries.

2. Multilingual Support

   Serving a global market means speaking their language—literally. We had to enable seamless translation and localization for key markets.

3. Optimize for Regional SEO

   ASA Hydraulik needed to rank in search engines globally, meaning our SEO strategy had to consider regional differences.

4. Enhanced User Experience Across Markets

   Whether in Germany or Japan, users needed to quickly find the products and information relevant to their needs.

5. Responsive, Everywhere

   In today’s world, it’s not enough for a site to look good. It has to work, and it has to work everywhere—from smartphones to tablets, across time zones and markets.

A Process Driven by Localization

This wasn’t just a redesign; it was a rebuild, engineered for global usability. Here’s how we did it:

1. Research Across Markets

   We didn’t assume. We researched. What worked for German users might not resonate with a Chinese audience. We analyzed regional behaviors, studied global competitors, and ensured ASA Hydraulik’s new site felt intuitive and local, wherever you are.

2. Multilingual Wireframing and Structure

   Creating a global site meant thinking beyond a one-size-fits-all approach. We designed an information architecture that would easily adapt to different languages without breaking the user flow. This allowed for smooth navigation in every region.

3. Visual Design with a Global Lens

   While ASA Hydraulik’s brand was strong, it needed to resonate in multiple markets. We maintained their brand integrity but incorporated visual elements that made sense globally—consistent colors, icons, and layouts, all optimized for cultural diversity.

4. User Interface for Every Language

   Designing a user interface (UI) in English is one thing. But how does it adapt when that text doubles in length in German? Or shrinks in Japanese? We created a flexible UI that worked for all languages, ensuring clarity and ease of use across the board.

5. Responsive, Across Devices and Borders

   The website wasn’t just built for desktop—it was built for devices in different regions, with varying internet speeds and accessibility. It was tested rigorously to ensure that no matter where you were, ASA Hydraulik’s website performed at its best.

Results: A Global Transformation

1. Seamless Multilingual Experience

   The website now supports multiple languages, allowing ASA Hydraulik to serve customers in their native language. This has improved trust and engagement in key markets.

2. Increased Global Visibility

   Through regional SEO optimization, ASA Hydraulik’s website now ranks higher in multiple countries, expanding their reach to new markets.

3. Consistent Branding Across Borders

   While the site looks fresh and modern, it also retains the core of ASA Hydraulik’s identity, offering a consistent brand message regardless of where the customer is based.

4. Global User Engagement

   The enhanced, regionally optimized user experience has led to improved engagement in international markets, with customers staying on the site longer and converting at higher rates.

ASA Hydraulik’s new multilingual, multimarket platform sets them apart in an increasingly competitive global marketplace. They’re not just a hydraulic pump manufacturer—they’re a global leader, serving customers in their language, in their market, with the same trusted quality. It’s not just about being present. It’s about being relevant—everywhere.